Strategic Plan for the Wisconsin Partners for Clean Air
Program Objectives
The Wisconsin Partners for Clean Air have established the following objectives:
- Community leadership will be visibly supportive and personally engaged
- There will be a true and equal partnership between government, businesses, and citizens
- There will be sufficient resources to get the job done
- The economic and health benefits of clean air will be quantified and communicated clearly
- Voluntary emission reductions will be substituted for specific mandatory control measures to meet a portion of the requirements of the Clean Air Act
- There will be significant broad-based public support and an understanding of the various roles of all stakeholders in achieving clean air
- There will be a widely held belief that control of our own destiny through voluntary efforts is limitless in terms of what can be achieved
- There will be a close and collaborative relationship with the media to enable effective communications
- The youth of today will be involved to protect the air of today as well as tomorrow
- Travel alternatives will be strongly supported and widely used
- There will be learning resources to enable industry sharing of technical ideas
- These voluntary efforts will challenge other regions to improve air quality
- There is a vision and there are clear goals and annual recognition of success; focus and efforts will be renewed annually
1999/2000 Action Plans
Plan 1: Plan and Build New Infrastructure
- Review current Steering Committee make-up and add new members to expand current energy, support, visibility and commitment.
- Have the Steering Committee organize itself and prepare for the arrival of dedicated staff. Job descriptions and other details are determined.
- Secure funding to support supplemental staff resources.
Plan 2: Create a Funding Mechanism to Enhance Efforts
- Establish mechanisms to receive additional financial contributions to support clean air efforts.
- Gain political, public, and private support to generate appropriate monies.
- Develop a budget.
Plan 3: Utilize a Scientific Baseline on Health to Support Communication Efforts
- Establish a volunteer technical group to review existing local data.
- Identify new sources of data.
- Complete the evaluation of data and determine appropriate health messages.
- Execute a communication message which places health emphasis at the personal level.
Plan 4: Develop and Implement a Comprehensive Marketing & Communication Plan
- Develop a comprehensive marketing, education, and communication plan that addresses audience targets, potential partner companies to support the plan, potential area personalities who can contribute, and rough content pieces by targeted group.
- Refine the plan.
- Begin the plan.